Testimonials

"Debra helped me to organize our company’s message and value proposition into a focused and clear presentation targeting investors. She was very professional and efficient – getting the job done in time frame we needed. She provided me with new insight on how to create a focused presentation."

Arie Gavriely
Director of Marketing and Business Development
Advasense

"From my perspective, gaining credibility and being effective in handling communications with investors is a key factor for a healthy relationship with the investor community. In order to do that successfully, you need to predefine the most important messages; the "what" AND the "how“to convey these messages. This is where Debra gets into the picture. Debra's many years of experience and extensive knowledge of communication and communication skills, as well as her understanding of cultural differences, can help CEOs/CFOs be far more effective in telling the company's story to the market which in turn contributes to the company's success. It certainly helped me improve my communication skills."

Doron Arazi - CFO    
Allot Communications

"Thank you for your significant contribution to BreezeCOM's very successful IPO and Secondary offering."

Zvi Slonimsky - CEO    
Dafna Gruber - CFO
Alvarion Ltd.

"The ability to communicate to the investor exactly what you intend is one of the main assets to be equipped with when preparing for an IPO. Debra helped us sharpen those skills. In addition, her knowledge and deep understanding of both the Israeli culture and foreign capital markets proved to be essential in our successful IPO."

Amos Shapira
President and CEO
Cellcom Israel Ltd.

"Fund raising takes months of hard work and involves many individuals, all of which boils down to a 30 minute presentation in front of investors. With so much weighing on half an hour, a skilled guide is needed to make sure the message and delivery are perfect. Debra has repeatedly been this guide for tens of Israeli corporations, funds and management teams. She has proven herself to be adaptive, intelligent, striving for and always achieving excellent results, and has become an integral part of our Working Group Lists."

Andrew Kaye
Managing Director,
Regional Head, World Markets
CIBC

"התנסיתי בפרויקט אחד עם דברה, פרויקט שאם יפוספס יעדו לא תישאר בידך חברה לנהל, שהוא גיוס כסף. לדברה ישנן יכולת יקרת ערך ובעלת איכויות גבוהות להדריך כדי לזהות, לכתוב, להציג ולהעביר את לב המסרים הפוטנציאלים הנדרשים כדי לעניין קהל משקיעים מיועדים. אני מאוד מעריך את דרך עבודתה המאופיינת  ברצינות, אכפתיות, מסירות, עצות חכמות ובהירות שלבסוף מתורגמות להצלחת החברה! הופתעתי מכישרונה הטבעי וחוש ההומור המפותח הבא לידי ביטוי בטיפול תוצאות  מחקר ופיתוח לא ברורים המתורגמים את היחס סיכון סיכוי להצלחה מובטחת. האימון האישי המסור השיג שיפורים משמעותיים. תודה לך דברה!"

Amir Loshakove
CorAssist Cardiovascular Ltd.

"It is most important, especially in the current economic environment, to present your corporate message to your shareholders and investors in a clear and powerful way. Optimizing your communication skills enhances the perceived value of your company and can only advance your business. I can think of no person better than Debra Eisenberg to get this job done."

Doron Birger
President and CEO
Elron Electronic Industries Ltd.

"We met Debra before the launch of our first product, to help us improve our pitch for business partners and investors. In just a few hours we were able to compile a short, few sentences long elevator pitch that proved to work like magic on prospects.
She creates an environment where one is forced to refine the value proposition of your product into coherent and clear affirmations. This process actually helped beyond the scope of investor relations and business development, and impacted our marketing and product materials going forward. "

Eyal Magen
CSO and Co founder,
Gigya

"Debra is a strategic asset who will thoroughly prepare your company for its IPO or major round of capital raising. She was instrumental in getting our company, Given Imaging, ready for our IPO roadshow in one of the toughest market environments, which spanned the 9/11 attack."

Dr. Gavriel Meron
Chairman and CEO
Given Imaging Inc.

"The clarity and precision of your message significantly impacts your target audience and the bottom line. In today's business environment, how you market your message is paramount and Debra Eisenberg has the expertise to sharpen those skills helping advance your company."

Zeev Holtzman
Founder & CEO
Giza Venture Capital

"My work with Debra helped me to improve my understanding of how other people perceive the company’s message as reflected from the 15-min presentation. Debra helped me to identify the gaps, suggested solutions and implemented them in order to have better and clearer marketing materials. It was all a matter of emphasizing the right things in the right way, thanks to her vast experience and professional touch."

Hezi Himelfarb
CEO,
IceCure Medical Ltd.

"I have had the opportunity to 'experience' working with Debra twice; the first time was Internet Gold's IPO and the second, more recently, for the merged 012.Smile IPO. Debra has the unique ability to guide management teams to clearly identify and convey their key messages obtaining the desired impact on their target audience. My experience has been that not only does the management team appreciate her advice, but also the target audience, as they are able to understand the key issues faster and more clearly. What impresses me most is Debra's natural talent for dealing with the 'tough cookies' who do not believe in personal training and therefore are less open to such a process. In her quiet yet persuasive way and in a matter of a very few days, Debra succeeds in producing noticeable results."

Eli Holtzman
Co-Founder and CEO, Internet Gold
CEO and Director, Smile.Media Vice Chairman,
Board of Directors, 012.Smile

"Debra's approach to communication skills makes managers' ability to clearly identify and convey their key messages dramatically more effective... As a result their audiences understand the issues faster and better"

Alan Gellman
CFO
Partner Communications

"Debra assisted us in organizing our thoughts and presenting them in a clear, crisp and coherent way."

Yehudit (Dita) Bronicki
CEO, President, Director
Ormat Technologies, Inc.

"Building a great company takes many years.telling the story takes a few minutes; and the way you do it impacts the investors significantly. Debra's skill and experience combined with her informal and friendly style was very effective in helping us tell our story most convincingly."

David Rivel
CEO and Founder
RRSat Global Communications

"Debra's work with me and Saifun's management team before our IPO road show made a huge difference. She clearly understands both the Israeli culture and the investors' perspective - translating it into practical recommendations. She enables you to view your presentation critically...without distracting emotions. She worked with us on the flow of the presentation, corrections to each slide, delivery format and Q&A. Debra's knowledge and professionalism significantly impacted our road-show and enhanced company valuation."

Boaz Eitan
Chairman and CEO
Saifun Semiconductors Ltd.

"Debra helped us formulate and communicate our company's unique message in a way that both optimized our capabilities and its appeal to the investors. We were able to tell our story the way it needed to be told."

Giora Ben-Zeev
Pres. and CEO
Shamir Optical Industry

"Your effectiveness in business is powerfully impacted by the quality of your communication. Debra helps you master the art of communication maximizing the opportunity to create the desired outcome."

Eli Campo
SVP Engineering & Operations
Shopping.com

"I had the privilege of working with Debra in preparation for the public launch of our product at a major conference. She was instrumental in developing our storyline and its specific impact on the audience we wanted to reach. The results were phenomenal as we got great feedback, and secured meetings with analysts, customer prospects, and potential investors following the conference. Besides Debra’s high quality professionalism, she was also a great deal of fun to work with!"

Jason Wolf
President of
Sterna Technologies USA

"Debra understands the needs of Start Ups and helped us focus and strategize to create clear and focused messages. She is creative, sharp and gets to the point enabling the work to be completed within the required time frame. She helped us meet tight deadlines and was available 24/7 while we were traveling. In addition the brainstorming and personal coaching helped a great deal. "

Dorron Mottes
CEO
VascoDe Technologies Ltd.

"We had a story to tell and Debra was critically important in preparing our company's IPO presentation in a powerful fashion and coaching us to deliver it in the most compelling way. Her contribution was significant and I wholeheartedly recommend her."

Dan Bodner
President and CEO
Verint Systems Inc.

 
   
  Copyright © 2009 Debra Eisenberg Associates Ltd.